Nike: Gangster Marketing

Thursday, September 6th, 2018

Interesting and funny analysis by Scott Galloway on Nike’s brand endorsement of Colin Kaepernick from a marketing and business perspective:   Exactly the opposite of what you would expect!

Death of Brands and Traditional Advertising

Thursday, August 16th, 2018

The rise of the internet and the smartphone has led to some disruptive changes to consumers and society. Slowly, but surely these innovations are changing the old ways of doing things and having a major impact on businesses and the economy. One of the major trends that I would like to explore is the role […]